Introduction

User Research

Design Prinicple

Final Designs

Impact

Enhancing Urban Mobility through Next-Gen Traffic Management Software

In adherence to my non-disclosure agreement, I have excluded and concealed confidential information within this case study

In adherence to my non-disclosure agreement, I have excluded and concealed confidential information within this case study

In adherence to my non-disclosure agreement, I have excluded and concealed confidential information within this case study

In adherence to my non-disclosure agreement, I have excluded and concealed confidential information within this case study

CONTEXT

Transforming the intelligent traffic management idea to SaaS experience

Videonetics, a leader in AI-powered video analytics platforms, sought to leverage their expertise to expand into a new market; Intelligent Traffic Management (ITM). They envisioned a solution that could revolutionize traffic monitoring, safety, and flow.

We partnered with them to convert their innovative idea to a real-world SaaS solution. Our mission was to design a user-centric product that addressed the core challenges of traffic management.

Videonetics, a leader in AI-powered video analytics platforms, sought to leverage their expertise to expand into a new market; Intelligent Traffic Management (ITM). They envisioned a solution that could revolutionize traffic monitoring, safety, and flow.

We partnered with them to convert their innovative idea to a real-world SaaS solution. Our mission was to design a user-centric product that addressed the core challenges of traffic management.

Videonetics, a leader in AI-powered video analytics platforms, sought to leverage their expertise to expand into a new market; Intelligent Traffic Management (ITM). They envisioned a solution that could revolutionize traffic monitoring, safety, and flow.

We partnered with them to convert their innovative idea to a real-world SaaS solution. Our mission was to design a user-centric product that addressed the core challenges of traffic management.

MY ROLE

Lead UX UI Designer

TEAM

3 UX UI Designers

4 Developers

1 Product Manager

TIMELINE

Nov 2022 - Apr 2023

STAKEHOLDER RESEARCH

Understanding the expectation from stakeholder interview

USER RESEARCH

Understanding the User

Conducted user interviews with officials from traffic, civil and administrative department to understand their needs, expectations, goals, and specific pain points. This allowed us to identify distinct user archetypes which helped in gaining valuable insights into user needs and decision-making processes.

Conducted user interviews with officials from traffic, civil and administrative department to understand their needs, expectations, goals, and specific pain points. This allowed us to identify distinct user archetypes which helped in gaining valuable insights into user needs and decision-making processes.

Conducted user interviews with officials from traffic, civil and administrative department to understand their needs, expectations, goals, and specific pain points. This allowed us to identify distinct user archetypes which helped in gaining valuable insights into user needs and decision-making processes.

POLICE DEPARTMENT

Crime Analysts, Sub Inspectors

Focused on tracking vehicles associated with crimes, and identify the movements of suspicious vehicles with number plates, colors, and other characteristics.

TRAFFIC DEPARTMENT

Traffic Analysts, PI Traffic

Interested in monitoring real-time traffic flow patterns and identifying traffic violation trends, to optimize manpower deployment and improve public commuting experiences.

ADMINISTRATIVE

Smart City Commissionerate

Focused on assessing the impact of traffic rule changes on public lifestyle, make an informed decisions to enhance the overall quality of life for residents.

Focused on assessing the impact of traffic rule changes on public lifestyle, make an informed decisions to enhance the overall quality of life for residents.

Focused on assessing the impact of traffic rule changes on public lifestyle, make an informed decisions to enhance the overall quality of life for residents.

Focused on assessing the impact of traffic rule changes on public lifestyle, make an informed decisions to enhance the overall quality of life for residents.

Focused on assessing the impact of traffic rule changes on public lifestyle, make an informed decisions to enhance the overall quality of life for residents.

Insights from user interview

GOALS

Understanding the business and user goal

BUSINESS GOALS

1

Expand to traffic management solutions market

2

Foster strategic partnerships with government

3

Increase brand visibility and reputation

USER GOALS

1

Enhance road safety for commuters and pedestrians

2

Optimize traffic flow with data-driven decisions

3

Ensure software is scalability to accommodate the evolving needs

DESIGN APPROACH

Setting the design principle

Transforming big data into actionable insights

Create an intuitive data visualizations and analytics that assists authorities to distill information into actionable insights for better decision-making.

Create an intuitive data visualizations and analytics that assists authorities to distill information into actionable insights for better decision-making.

Create an intuitive data visualizations and analytics that assists authorities to distill information into actionable insights for better decision-making.

Create an intuitive data visualizations and analytics that assists authorities to distill information into actionable insights for better decision-making.

Create an intuitive data visualizations and analytics that assists authorities to distill information into actionable insights for better decision-making.

Adaptive experience for diverse workflows

Ensure that the interface is flexible to allow users to prioritize information, and set up automated alerts as per their needs to streamline their tasks and improve productivity.

Ensure that the interface is flexible to allow users to prioritize information, and set up automated alerts as per their needs to streamline their tasks and improve productivity.

Ensure that the interface is flexible to allow users to prioritize information, and set up automated alerts as per their needs to streamline their tasks and improve productivity.

Minimize cognitive load and automate routine

Prioritize information and minimize clutter to reduce cognitive load. Also, identify and automate routine tasks to reduce human error

Prioritize information and minimize clutter to reduce cognitive load. Also, identify and automate routine tasks to reduce human error

Prioritize information and minimize clutter to reduce cognitive load. Also, identify and automate routine tasks to reduce human error

Prioritize information and minimize clutter to reduce cognitive load. Also, identify and automate routine tasks to reduce human error

Prioritize information and minimize clutter to reduce cognitive load. Also, identify and automate routine tasks to reduce human error

SECONDARY RESEARCH

Heuristics Evaluation and UX Audit

Identified critical areas for improvement in the prototype by assessing usability issues, information architecture breakdowns, and information segregation. This analysis ensured the final design aligned with user objectives and expectations, laying the groundwork for a more intuitive experience.

DESIGN

Wireframes

Strategically crafted wireframes to ensure structural segregation of information based on users' objectives and task completion for all user types. By setting clear information hierarchy and strategic placement of elements, the wireframes addressed the challenges identified in the UX audit.

Strategically crafted wireframes to ensure structural segregation of information based on users' objectives and task completion for all user types. By setting clear information hierarchy and strategic placement of elements, the wireframes addressed the challenges identified in the UX audit.

Strategically crafted wireframes to ensure structural segregation of information based on users' objectives and task completion for all user types. By setting clear information hierarchy and strategic placement of elements, the wireframes addressed the challenges identified in the UX audit.

Strategically crafted wireframes to ensure structural segregation of information based on users' objectives and task completion for all user types. By setting clear information hierarchy and strategic placement of elements, the wireframes addressed the challenges identified in the UX audit.

Strategically crafted wireframes to ensure structural segregation of information based on users' objectives and task completion for all user types. By setting clear information hierarchy and strategic placement of elements, the wireframes addressed the challenges identified in the UX audit.

Final Designs

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Comprehensive dashboard for data overview and analysis

Design empowers users to gain a comprehensive overview of traffic data, including flow patterns and violation statistics. This bird's-eye view allows authorities to understand current traffic conditions, identify trends, and assess the effectiveness of implemented strategies.

Furthermore, objective-based data segregation facilitates faster access to relevant information. Users can now customize the interface and visualization charts to suit their unique needs, enabling them to test and adapt strategies for changing circumstances in traffic management.

Design empowers users to gain a comprehensive overview of traffic data, including flow patterns and violation statistics. This bird's-eye view allows authorities to understand current traffic conditions, identify trends, and assess the effectiveness of implemented strategies.

Furthermore, objective-based data segregation facilitates faster access to relevant information. Users can now customize the interface and visualization charts to suit their unique needs, enabling them to test and adapt strategies for changing circumstances in traffic management.

Design empowers users to gain a comprehensive overview of traffic data, including flow patterns and violation statistics. This bird's-eye view allows authorities to understand current traffic conditions, identify trends, and assess the effectiveness of implemented strategies.

Furthermore, objective-based data segregation facilitates faster access to relevant information. Users can now customize the interface and visualization charts to suit their unique needs, enabling them to test and adapt strategies for changing circumstances in traffic management.

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Real-time video monitoring with enhanced search engine

Crafted a robust video monitoring system that facilitates real-time traffic surveillance and event-trigger functionalities. Additionally, advanced search engine with filter options based on various criteria (criticality, vehicle type, location) allows users to quickly access specific data in various formats. Users can save these search queries for future reference, streamlining data retrieval and improving overall productivity.

Crafted a robust video monitoring system that facilitates real-time traffic surveillance and event-trigger functionalities. Additionally, advanced search engine with filter options based on various criteria (criticality, vehicle type, location) allows users to quickly access specific data in various formats. Users can save these search queries for future reference, streamlining data retrieval and improving overall productivity.

Crafted a robust video monitoring system that facilitates real-time traffic surveillance and event-trigger functionalities. Additionally, advanced search engine with filter options based on various criteria (criticality, vehicle type, location) allows users to quickly access specific data in various formats. Users can save these search queries for future reference, streamlining data retrieval and improving overall productivity.

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Desktop

Responsive

Comparison charts to analyse trends and strategies

Designed a detailed comparison chart to assist users in analyzing trends related to traffic violations, traffic flow, blacklisted vehicles, as well as to compare the impact of previously implemented strategies. This serves as a powerful tool for authorities to gain valuable insights about traffic dynamics and evaluate the effectiveness of interventions.

Designed a detailed comparison chart to assist users in analyzing trends related to traffic violations, traffic flow, blacklisted vehicles, as well as to compare the impact of previously implemented strategies. This serves as a powerful tool for authorities to gain valuable insights about traffic dynamics and evaluate the effectiveness of interventions.

Designed a detailed comparison chart to assist users in analyzing trends related to traffic violations, traffic flow, blacklisted vehicles, as well as to compare the impact of previously implemented strategies. This serves as a powerful tool for authorities to gain valuable insights about traffic dynamics and evaluate the effectiveness of interventions.

Mobile app for authorities deployed on field

Along with web app we designed a trimmed down mobile app to empower officials deployed on field to perform tasks like event capture, check system health status, set location specific event alerts and more.

Along with web app we designed a trimmed down mobile app to empower officials deployed on field to perform tasks like event capture, check system health status, set location specific event alerts and more.

Along with web app we designed a trimmed down mobile app to empower officials deployed on field to perform tasks like event capture, check system health status, set location specific event alerts and more.

Scalable Design System

We developed a robust and scalable design system that spans across both web app and mobile app platforms. This system was meticulously crafted to serves as a foundation for delivering a consistent, flexible, and scalable user experience and adapt to future software expansions.

Impact of Redesign

We launched the redesign in multiple phases over 5 weeks, and following were the impact 4 months after launch

1

Lanes Monitoring

Monitoring 20,000+ lanes successfully in 150+ cities

2

Smart City projects

Impact of Redesign

We launched the redesign in multiple phases over 5 weeks, and following were the impact 4 months after launch

1

Lanes Monitoring

Monitoring 20,000+ lanes successfully in 150+ cities

2

App Downloads

Increase in app downloads by 5X times

Impact of Redesign

We launched the redesign in multiple phases over 5 weeks, and following were the impact 4 months after launch

1

Lanes Monitoring

Monitoring 20,000+ lanes successfully in 150+ cities

2

App Downloads

Increase in app downloads by 5X times

Impact of Redesign

We launched the redesign in multiple phases over 5 weeks, and following were the impact 4 months after launch

1

Lanes Monitoring

Monitoring 20,000+ lanes successfully in 150+ cities

2

Smart City projects

Impact of Redesign

We launched the redesign in multiple phases over 5 weeks, and following were the impact 4 months after launch

1

Lanes Monitoring

Monitoring 20,000+ lanes successfully in 150+ cities

2

Smart City projects

Impact of Redesign

We launched the redesign in multiple phases over 5 weeks, and following were the impact 4 months after launch

1

Lanes Monitoring

Monitoring 20,000+ lanes successfully in 150+ cities

2

App Downloads

Increase in app downloads by 5X times

Learnings

Prioritize user workflows

By understanding the tasks and workflows of traffic management authorities, we could design interfaces and features that assisted and streamlined their processes to boost productivity.

Designing to handle large volume of data

Strategic information architecture and wireframing ensured that the data loads quickly performance of the system is sublime.

Value of Agile Process

Iterative approach allowed us for continuous feedback and refinement throughout the project lifecycle & helped in delivery of MVPs enabling faster time-to-market.

Future Considerations

Full fledged configurator

Build admin portal to manage employees access to data based on their designation

System support

Provide constant support to authorities in event of failure

More Works